CRM Rescue & Rebuild
Inherited a poorly configured system and transformed it into a streamlined platform the team actually uses.
Case Studies
🌾 Agriculture · Australia
Fodder Link: From a Clunky CRM to a Platform the Team Actually Uses.
How Innovate Now rebuilt a poorly configured Zoho CRM into a streamlined agribusiness platform with mobile field integration and 5+ custom applications.
5+
Applications built & supported
AU-wide
Operations covered
Ongoing
Partnership since implementation
Client
Fodder Link
Industry
Agriculture & Distribution
Location
Australia
Platform
Zoho CRM
Timeline
Implementation + ongoing support
Key Result
5+ applications built & supported
The Challenge
A CRM that was slowing the business down.
Fodder Link, an Australian agribusiness supplying roughage to corporate and small-scale farms, was managing complex year-round supply agreements across the country. Their Zoho CRM — customised by a previous partner — was clunky and unsupported.
The internal team lacked the technical skills to troubleshoot or improve the system, and its inefficiencies were slowing down critical processes, including how quickly field inspection data could be fed back into the system and then to the sales team.
Every improvement took too long, and they didn't have anyone reliable to help them work through the issues. As Rachel Parker put it: "We're not IT people. We needed someone we could trust to help us improve how we get product to market."
The Solution
A rebuilt CRM, field tools, and a partner who stays.
Mobile Field Integration
Field inspection data captured via mobile app and pushed straight into the CRM for immediate sales team action.
5+ Applications Built
Multiple custom applications built and supported to extend the CRM's capabilities — with an ongoing partnership, not a one-off fix.
★★★★★
"Yash is fast, thorough, and takes the time to understand our business. He works with us to improve what we have, rather than just patching things."
Rachel Parker
Operations Manager · Fodder Link
★★★★★
"We've got a counterparty we can rely on. That makes a real difference. It's been great for business — and we look forward to continuing the relationship."
Rachel Parker
Operations Manager · Fodder Link
The Results
A platform the team actually relies on.
5+
Applications built & supported
Custom applications extending the CRM so field, sales, and operations run from one connected platform.
AU-wide
Operations covered
Field inspection data from across Australia now feeds the CRM immediately — not days later.
Ongoing
Partnership
Day-to-day CRM issues resolved quickly, with continuous improvements as the business grows.
Want Results Like This for Your Business?
Book a discovery call and we'll show you what a rebuilt, field-connected operations platform looks like for your business.
5+
Apps Built
AU-wide
Operations
Ongoing
Partnership